your influence
to the forefront

Drafting and distribution of press releases
Creation of ad hoc press dossiers
Organization of meetings with journalists
Creation and follow-through of press dossiers
Organization of press conferences
Professional media training


Positive media coverage of areas of expertise
Definition of topics and angles with the partners
Implementation of partnerships

Optimization of media coverage management

Media monitoring for the firm
Developing a strategy for optimizing opportunities and repercussions

your strengths

Brand platform
Competitor-oriented benchmarking
Positioning strategy
Identification /creation of key messages and presentation language
Definition or orientation of the communications strategy
Deployment of the communications strategy
Launch strategy
Crisis management-related communications

Our ideas
for your brand
Visual identity

Ceation of a specific brand identity
Development and implementation of a graphics charter
Creation and development of application kits

Creation of communications formats
Advice and design

Leaflets and brochures
Holiday cards
Announcements cards
Custom promotional merchandise

Web Site

Assessment of needs and definition of concept
Drafting content and assistance with drafting
Creation and development of graphics aspects for communications
Site development and coordination of updates
Integration of a global digital strategy

Providing guidance
and coherency

Deployment of a bespoke strategy
Assistance and advice in the creation and management of various accounts
Training for the various social networks (LinkedIn, Twitter, Facebook…)
Editorial strategy / content management
Development of online visibility and social networks
Monitoring/ e-reputation management

the dialog tools
for your ecosystem
Advertising and publicity strategy

Development of a strategy for purchasing advertising space
Studies for one-time opportunities
Drafting of messages and concept and design of visuals

Referencing in professional directories and League tables

Advice on the various rankings opportunities and strategies to be adopted
Development and deployment of a schedule for the firm and definition of the process
Description of the firm’s activities in the major French and international directories
Assistance in completing questionnaires (content of deals lists, pre-completion of forms …)
Organization of meetings with investigators and journalists
Monitoring / feedback from investigators

Implementation of client relations tools

Advice in the creation of newsletters, news flashes and updates...
Bespoke advice on relational strategy

Events planning

Organization of client seminars and training
Negotiation and deployment of partnerships
Planning for internal and client events
Relations with the university sector


Organization of businesses

Organizational audit and mapping of needs
Proposal of organizational schemes, especially for support functions
Advice and support in the evolution of governance
Digital transformation.

Business/Group Development

Definition of the firm’s strategic objectives
Structuring of the offer, development of the commercial speech, counselling and training on the presentation of the offer.
Defining a 360° action plan
Coaching and evaluation

Business/Individual Development

Formulation of the needs and expectations.
Advice and follow-up on the implementation of the physical and virtual networks.
Structuring of the offer, development of the commercial speech, counselling and training on the presentation of the offer.
Development of a strategy and action plan / regular follow-up.


Team Coaching

Tweaking the style of governance and/or decision-making approach to respond to complex external or internal situations.
Integration of the human dimension of digital transformation (development of emotional, cognitive and relational skills).
Co-construction of the firm’s vision and reflection on its raison d’être and evolution of that vision. Team building and team cohesion.
Construction and/or consolidation of all the elements that make up a firm culture.
Conflict management vis-à-vis partners

Individual Coaching

Supporting senior associates in their transition to partner.
Coaching on leadership and influence.
Advice on how to adapt managerial styles.
Support in professional development.
Coaching on time management, stress management, group decision-making, delegation of tasks.

The agency

Avocom is a business development consulting agency specializing in the legal and financial sectors. Our team assists firms at all stages of developing their corporate strategy (positioning and offering, governance, organization) and brand strategy (image and identity, public relations and more). Passionate about our clients’ businesses, we understand how they run and we understand their challenges. We adapt to each client and offer support during targeted missions (audits of positioning, firm reorganizations, individual or team coaching, founding a firm, media footage, events, and more) or over the long term under the rollout of all or part of the communication plan (identity, media relations, public relations). At the heart of our business for nearly 20 years: the operational deployment of the communication plan developed with our clients..

Our priority is to give meaning and coherence to your communication strategy so that it creates value over the long term. Strongly committed to the quality of our relationship with our clients, we build together a lasting partnership based on trust and a deep sense of loyalty. It is on this basis that Avocom, the first agency specializing in the law and finance industries, has been at the side of numerous French and international businesses and organizations since 2003, both on a daily basis and together on ambitious -and highly successful- projects.

Read more
But why use an agency ?

To compare your view with specialists in your market

To help you decode tendencies in your sector and give you a wider view

To communicate and promote new concepts within your firm

To have access to a set of skills you haven’t developed

To strengthen the resources within your firm

To be freer to focus on your field of expertise

For the pleasure of working together...

Contact us

6 Rue Saulnier
75009 Paris
Tél. +33 (0)1 48 24 60 54
Fax. +33 (0)1 48 24 60 06

/ Charlotte Vier


Charlotte founded Avocom in 2003, anticipating the need for and then facilitating the development of communications and marketing for law firms. Since then, Charlotte and her team have advised numerous French and international organizations in the legal and financial sectors on both their day-to-day brand strategy and at key stages of their development.
Having now worked in the legal market for 25 years, 16 of which were spent at Avocom, Charlotte is today one of the most knowledgeable experts on the issues facing the profession and, more specifically, corporate law firms.
She has in recent years extended her services to advising Avocom’s clients on all aspects of their development: positioning and plans for growth, management organization, career management, client relations and more.
Charlotte regularly publishes articles, in particular for the Lettre des Juristes d’Affaires. She has participated in the collective work Lamy Profession Avocat and is often invited to speak at conferences and symposiums on communications and management for law firms.

Organization and Management of firms / Marketing and Business Development / Brand Strategy / Visual Identity / Media Relations / Public Relations / Crisis Management / Digital / Client Relationship Management

/ Virginie Jubault


From her law studies (Maîtrise in Law at Paris II), Virginie Jubault has retained the dialectic and a disciplined approach.
From her seven years working at CPR Online (part of the Crédit Agricole Group, now Kepler Chevreux), she developed adaptability in a banking world that was just venturing into the unchartered waters of digital technology.
From her MBA specialized in “Luxury Brand Marketing and International Management”, Virginie gained an understanding of the importance of the brand and the individuals who embody and wear it.
From her six years at Who’s Who in France, she learned to run a network - a very useful lesson for business development.
Finally, years of training courses in neuroscience and management (Institute of Neurocognitivism and Coach & Team) have reinforced her sense of empathy, interest, curiosity and respect for others.
Virginie’s work with Avocom combines her three main centers of interest: communications, law and psychology.
Virginie deploys her skills to support the communications and management strategy of Avocom’s clients.
She advises Avocom clients with respect to their development, whether focusing on global, commercial and/or personal aspects, individualized and/or collective.
Virginie is enthusiastic, positive, creative and everything she undertakes is fueled by motivation: her own and her clients’!
She regularly authors articles and facilitates round tables on soft skills, one of her favorite subjects.

Strategy / Media Relations / Public Relations / Client Relationship Management / Business Development / Coaching

/ Camille Flesselles


Camille joined Avocom in 2016 after having worked for nearly 10 years in the Marketing and Communications departments of several major international corporate law firms, including Allen & Overy and Bredin Prat. She advises Avocom’s clients in the implementation of their communications and business development activities.
Thoroughly familiar with the requirements and expectations of law firms, Camille puts her rigor, curiosity, keen sense of client relations and invaluable know-how to work in organizing large-scale events.

Public Relations / Directories / Events Planning / Media Relations / Web and Graphics Projects / Digital

/ Cécile Sourbes


Cécile Sourbes began her career as a financial journalist in London. After arriving in the British capital in 2006, she earned her stripes notably by working alongside the Financial Times Group. Covering in turn the various financial sectors, Cécile specialized in the media coverage of European and global financial regulations, interviewing numerous presidents of regulatory bodies (such as the Basel Committee on Banking Supervision, the European Commission, the CFTC and the SEC) as well as governors of the central banks. It is through contact with these market players but also with CEOs of banks, pension funds, asset management companies and their communication teams that Cécile became interested in communication and marketing. In 2017 she trained with the Chartered Institute of Marketing, the British professional body, to further her knowledge in the field. Her appetite for financial, media and digital topics as well as her fluency in French and English then led her to work on content management and strategy for the web, both for multinationals and SMEs in the UK and France.

Brand strategy / Visual identity / Media Relations / Public Relations / Crisis Management / Digital / Customer Relations Management

/ Sébastien Matar


Sébastien joined Avocom in 2020, after having worked for one and a half years in a media relations agency advising numerous actors and large companies in the real estate and real estate finance sectors, as well as several local authorities and public developers. Prior to this he spent three years in the office of the President and in the communication department of Grand Chalon (2016-2019). Sébastien assists the agency’s clients in the definition and implementation of their strategy to improve their visibility in the media, and as such, is in direct daily contact with many journalists from a variety of backgrounds.

Media Relations / Public Relations / Press Events / Speaking Engagements / Web Projects